Expertise

Brand Voice Development
Copywriting and Editing
Editorial Strategy

Nicholl Paratore is a Copy Director with over 14 years of experience shaping brand storytelling for leading luxury brands and startups at early stages of growth. Beginning her career in 2011 as one of the fashion industry’s first social media experts, she brings a data-driven approach to all narrative concepting—and remains endlessly inspired by the possibilities of digital media. She has worked in-house for Theory, Stella McCartney, and Michael Kors, and consulted for a range of clients, including Coach, Ralph Lauren, Reebok, and Skin Laundry. In 2020, she earned an MFA in Creative Nonfiction from The University of North Carolina Wilmington.